Tuesday, September 1, 2009

The New York Yankees as a Product or Company

The New York Yankees are a Major League Baseball team from the American League East Division. This team has more championships than any other franchise in North American professional sports history. With 27 World Series championships and 40 American League Pennants, the New York Yankees lead in titles as well as revenue. According to Forbes magazine, the Yankees are the only team who's net worth exceeds 1 billion dollars, 1.7 billion to be exact. Although this team have received a negative reputation for their extreme spending in pursuit of winning (buying the best players in hopes of winning their 27Th championship). According to Wikipedia, the Yankees have achieved widespread popularity and a dedicated fan base. As a product, the Yankees logo has been proclaimed as the most famous and valuable symbol in all sports. Based on their record this season, the Yankees are leading the entire MLB with 86 wins and 49 loses. This captivating team seems to be gaining more fans with every win. This company is thriving in both profits as well as bragging rights (which is important to a fan like me).