A Visual Success

I think this a great and comical commercial! The message is crystal clear. It simply implies it is better to be anything else other than a Red Sox fan.

Dads are suppose to be supportive with their sons no matter what. In the video the dad is explaining his feelings about his younger son. He wishes his son could be more like his older son who happens to be very flamboyant; something most dad would dread. Not this dad, as a true Yankees fan, he knows it's far worst to be a Red Sox fan.

A Visual Miscue

I also find this commercial to be humorous but, this video is implying that Yankees fans don't like Red Sox fans and don't want to work with them. I don't believe is to be true at all. I work with three Red Sox fans and have nothing against them, why would I, we have twenty more World Series! On the contrary, no Boston fan has ever gotten pick-on in New York City quite as much as Yankees fans do out there in Boston. Not only have I witnessed it first hand but many others have seen this also and agree 100% with me. So with that being said, I believe this commercial is backwards and therefore miscued.

My Example of the Type of Advertisement I Plan to Use for My Final

This is my example of the type of commercial I will do for my Final.

Describing the Type of Advertisement I'm Going to Use for my Final and Who is My Audience for this Ad

The type of advertising I'm choosing for my Final is similar to the commercial I put above this blog. Both have pictures of the new Yankee Stadium as well as pictures of the 2009 players. Another similarity is the music played in the back round. I plan to have that Olympic theatrical music to emphasize on how magical it is to be watching a game live at the stadium. My Final is going to be trying to convince the crowd between the ages of 21-35 to buy Season Tickets for the "Bleacher Creatures" seats. Since Baseball is considered American pass-time, especially for American families, I want to direct my attention to friends who come to watch Yankee games. I am reminding this crowd of the savings when buying Season Tickets. The "Bleacher Creature" is meant for an older crowd since it seems to be a little more aggressive in that particular area of the stadium. Most people buy tickets in the "Bleacher Creature" when they want to spend some time with a group of friends and have a great time without spending a fortune. Season tickets is the answer.

Recommendation for all baseball fans

Feeling upset, disappointed in your MLB team? Are you frustrated with your team's performance this season. If you feel your team has let you down yet another season, now would be the time to convert into a Yankees fan.

Now that the Yankees have conquered their 40Th ALCS Pennant and their 27Th World Series, now is the perfect time to cross-over and root for a REAL team, before the 2010 season starts. Being a Yankees fan has many privileges and very little disadvantages, actually the only disadvantage is having other fans be jealous of your teams constant victories.

As a Yankees fan you get the privilege and honor to be part of this baseball dynasty, get the opportunity to make unforgettable memories with some of the best players to ever live, including but not limited to, first baseman-Mark Teixeira, second baseman- Robinson Cano, shortstop-Derek Jeter, third baseman-Alex Rodriguez, catcher- Jorge Posada, outfielders, Nick Swisher and Melky Cabrera. Also, watch some of the world's greatest pitchers such as Andy Pettitte, C.C. Sabathia, and Mariano Rivera.

The sooner you realize no other team can do what this team does, the sooner you can decide to be part of greatness.

Congratulations to the New York Yankees for the 27th World Series

This e-mail was sent to rhalsey@yankees.com My name is Maribel Burgos and I am a life-long die-hard Yankees fan. I am currently taking a Business Communications class at BMCC. As an assignment, I was asked to write a letter congratulating this team for winning it's 40Th American League Championship Pennant as well as winning your 27Th World Series. It is a great honor and privilege to be considered a Yankees fan and be part of the greatest team in Major League Baseball. I only hope this team will continues to strive for excellence, like their performance this year. If there is in any way possible for someone to reply to this e-mail at their earliest convenience, it would be greatly appreciated. Sincerely, your biggest fan, Maribel Burgos

The Different Types of Visual Presentation That Best Represent the Yankees

The New York Yankees, like most Major League Baseball teams, have all different types of visual presentations. For example, there are hundreds of websites including the Yankees official website, dedicated to this team.

These website were created to help fans find whatever it is that they are looking for, scores, tickets, merchandise, etc.

Another visual presentation that helps this company is, the games that are broad casted on TV and everywhere available. Playing the sport and winning the games are the best way to sell the Yankees logo and in return it generates more revenue, which is what every company wants to do, make more money. The Yankees success is not only based on how many wins but how to increase the fan base, winning World Series helps sell the logo, this is a form of visual presentation, which apparently works for the 27Th World Champs.

How Visual Evolution Has Affected the Yankees

Thanks to new technology, baseball fans can watch their favorite team play anywhere they want, at the beach or even at work. Many teams like the Yankees have come up with a new system that allows fans to watch game live through their desktop or laptop for a small charge. This will allow fans to keep track of their teams no matter where they go. This is a win win situation for both parties, the company generates more money while fans can watch the game anywhere. Another form of visual evolution affected by the Yankees is the huge screen TV that was specially made for the Yankees new stadium. This TV was built before the stadium and so that the seating arrangements could be built around this massive screen, to assure the best visuals options for the sitting fans at the field. There are also electronic banners built all over the stadium so fans can see the scores no matter where they look.

My Opinion of This Situation

As a die-hard Yankees fan, I could not agree more with Steinbrenner. The truth is Joe Torre lost his fire. Now don't get me wrong, I appreciate all he did in the 90's but after the Subway Series in 2000, he seemed to not care as much as he once did. From what I had witness during the games, Torre was not contributing the same motivation and management as he did in the previous years. For example, in 2007 when the Yankees were playing against the Indians, there was a infestation of flying ants in the mound while Joba Chainberland was pitching. This was a important game for us and we blew it. Mainly because Torre did not speak up and ask for time-out when his pitcher clearly needed it. We ended up losing that game and also losing our spot in the Play-offs. That was the first time in 13 years that the Yankees did not get that far. In my opinion, firing Joe Torre was heaven sent.