These website were created to help fans find whatever it is that they are looking for, scores, tickets, merchandise, etc.
Another visual presentation that helps this company is, the games that are broad casted on TV and everywhere available. Playing the sport and winning the games are the best way to sell the Yankees logo and in return it generates more revenue, which is what every company wants to do, make more money. The Yankees success is not only based on how many wins but how to increase the fan base, winning World Series helps sell the logo, this is a form of visual presentation, which apparently works for the 27Th World Champs.