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Comparison of the "Pursuader" and the Yankees company
In the second segment, "Emotion Branding" the people explain the relationship between consumers and brands. They talk about how the 1990's changed the way we sell products as well as how we view them as a consumer. They also saw a resemblance between cults and cult brands, like Harley Davidson.
The New York Yankees are no exception to this new wave of advertising. The Yankees take pride in having the most World Series. That has become their main source of advertising. Having the most championships and pennants makes it easier to get the audience attention. It gives the fans a sense of superiority over the other teams and effortlessly draws a bigger crowd. It's what the segment called " moving brands into experience". This is trying to create loyalty beyond reason. This is a way of turning a brand into a culture for the benefit of the company.
In the second segment, "Emotion Branding" the people explain the relationship between consumers and brands. They talk about how the 1990's changed the way we sell products as well as how we view them as a consumer. They also saw a resemblance between cults and cult brands, like Harley Davidson.
The New York Yankees are no exception to this new wave of advertising. The Yankees take pride in having the most World Series. That has become their main source of advertising. Having the most championships and pennants makes it easier to get the audience attention. It gives the fans a sense of superiority over the other teams and effortlessly draws a bigger crowd. It's what the segment called " moving brands into experience". This is trying to create loyalty beyond reason. This is a way of turning a brand into a culture for the benefit of the company.
